data enrichment & validation
Smarter data. Stronger decisions. Sharper targeting.
In modern marketing, raw data isn’t enough. To unlock its full value, it needs to be enriched—layered with behavioral signals, demographic markers, and intent insights. At Capital Interactive, we transform fragmented customer records into complete audience profiles that drive more precise media buying, sharper messaging, and stronger ROI.
First-Party Data Enhancement
We clean, unify, and enrich your existing data with demographic, behavioral, and geographic overlays—making your CRM, email, and ad audiences far more actionable.
Third-Party Data Appending
We partner with leading data providers to append high-quality attributes to your customer or prospect files, including household income, lifestyle, purchase patterns, and brand affinities.
Audience Scoring & Segmentation
We build custom models to prioritize prospects based on their likelihood to engage, convert, or re-engage, so your marketing dollars target the highest-value individuals.
Cross-Channel Identity Resolution
We help you connect offline and online behaviors by matching cookies, device IDs, IPs, and hashed emails supporting full-funnel targeting and measurement.
Real-Time Data Feeds & Syncing
We set up automated data workflows to keep your platforms synced with ad platforms, email tools, and CRMs all pulling from the most current data set.
Privacy-First Compliance Support
All enrichment and appending processes follow best practices in data privacy and consent, aligning with CCPA, GDPR, and evolving regulatory standards.