Capital Interactive Systems
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    • Home
    • About
    • Media
      • Audience & Media Buying
      • Data Enrichment
      • Managed Programmatic
      • Search & Social Buying
    • Marketing
      • Demand Gen & Inbound
      • Account Based Marketing
      • Marketing Automation
      • Site Design & Build
      • Brand & Style Guidelines
      • CRM Integration & Support
      • Collateral & Events
    • Strategic Communications
      • Reputation/Brand Advisory
      • Thought Leadership
      • Message/Content Strategy
      • SEO/AI Optimization
      • Cross-channel Planning
    • Attribution
      • Analytics & Attribution
      • Dashboard Development
      • API & Workflow Automation
    • Industry
      • Government Contrators
      • Early Stage & Startups
      • Home Services
      • Associations
    • Contact Us
Capital Interactive Systems
  • Home
  • About
  • Media
    • Audience & Media Buying
    • Data Enrichment
    • Managed Programmatic
    • Search & Social Buying
  • Marketing
    • Demand Gen & Inbound
    • Account Based Marketing
    • Marketing Automation
    • Site Design & Build
    • Brand & Style Guidelines
    • CRM Integration & Support
    • Collateral & Events
  • Strategic Communications
    • Reputation/Brand Advisory
    • Thought Leadership
    • Message/Content Strategy
    • SEO/AI Optimization
    • Cross-channel Planning
  • Attribution
    • Analytics & Attribution
    • Dashboard Development
    • API & Workflow Automation
  • Industry
    • Government Contrators
    • Early Stage & Startups
    • Home Services
    • Associations
  • Contact Us

analytics & attribution

Track what matters. Prove what works. Optimize what’s next.

Data is only valuable when it leads to better decisions. At Capital Interactive, we help you cut through the noise and build analytics systems that track performance across channels, uncover key insights, and tie marketing activity directly to business outcomes. Whether you’re proving ROI, allocating budget, or optimizing campaigns in real time, we make sure it's measurable.

KPI Frameworks & Dashboard Development

We identify the metrics that matter for your business and build custom dashboards that deliver clarity—across paid media, CRM, web, email, and more.

Attribution Model Design & Implementation

We implement first-touch, last-touch, linear, time-decay, or custom attribution models that align with your buyer journey and sales cycle.

Cross-Channel Tracking & Tagging

We configure UTM structures, pixels, and event tags to ensure accurate tracking across platforms like Google Analytics, Meta, LinkedIn, and email.

CRM & Campaign Integration

We connect campaign-level data with CRM records, so you can see how leads engage, convert, and move through the funnel—down to the dollar.

Marketing Mix & Budget Optimization

We analyze campaign performance across channels and cohorts to recommend smarter spend allocations, creative improvements, or platform shifts.

Ongoing Analysis & Reporting

From real-time dashboards to monthly insights decks, we translate the data into decisions, giving your team clarity and confidence

Why Brands Choose Us

Results We’ve Delivered

Results We’ve Delivered

  • End-to-End Visibility: We link strategy, execution, and results with clean data and clear narratives.
  • Tool-Agnostic: Whether you use GA4, Looker Studio, Tableau, HubSpot, or custom BI, we fit into your stack.
  • Custom, Not Cookie-Cutter: Our reports are built around your KPIs, not generic benchmarks.
  • Business Impact Focused: Every insight connects back to revenue, retention, or reach—not vanity metrics.

Results We’ve Delivered

Results We’ve Delivered

Results We’ve Delivered

  • 82% improvement in campaign ROI through attribution-based budget shifts
  • Reduced reporting time by 70% with automated dashboards
  • Unified web + CRM + ad data into a single insight layer in under 60 days
  • Identified $200K in wasted spend and redirected to higher-performing segments

Know What’s Working—And Why

Want to connect the dots between your campaigns and real business impact?

Schedule a Time

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