Data is only valuable when it leads to better decisions. At Capital Interactive, we help you cut through the noise and build analytics systems that track performance across channels, uncover key insights, and tie marketing activity directly to business outcomes. Whether you’re proving ROI, allocating budget, or optimizing campaigns in real time, we make sure it's measurable.
We identify the metrics that matter for your business and build custom dashboards that deliver clarity—across paid media, CRM, web, email, and more.
We implement first-touch, last-touch, linear, time-decay, or custom attribution models that align with your buyer journey and sales cycle.
We configure UTM structures, pixels, and event tags to ensure accurate tracking across platforms like Google Analytics, Meta, LinkedIn, and email.
We connect campaign-level data with CRM records, so you can see how leads engage, convert, and move through the funnel—down to the dollar.
We analyze campaign performance across channels and cohorts to recommend smarter spend allocations, creative improvements, or platform shifts.
From real-time dashboards to monthly insights decks, we translate the data into decisions, giving your team clarity and confidence
Want to connect the dots between your campaigns and real business impact?