Capital Interactive Systems
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    • Home
    • About
    • Media
      • Audience & Media Buying
      • Data Enrichment
      • Managed Programmatic
      • Search & Social Buying
    • Marketing
      • Demand Gen & Inbound
      • Account Based Marketing
      • Marketing Automation
      • Site Design & Build
      • Brand & Style Guidelines
      • CRM Integration & Support
      • Collateral & Events
    • Strategic Communications
      • Reputation/Brand Advisory
      • Thought Leadership
      • Message/Content Strategy
      • SEO/AI Optimization
      • Cross-channel Planning
    • Attribution
      • Analytics & Attribution
      • Dashboard Development
      • API & Workflow Automation
    • Industry
      • Government Contrators
      • Early Stage & Startups
      • Home Services
      • Associations
    • Contact Us
Capital Interactive Systems
  • Home
  • About
  • Media
    • Audience & Media Buying
    • Data Enrichment
    • Managed Programmatic
    • Search & Social Buying
  • Marketing
    • Demand Gen & Inbound
    • Account Based Marketing
    • Marketing Automation
    • Site Design & Build
    • Brand & Style Guidelines
    • CRM Integration & Support
    • Collateral & Events
  • Strategic Communications
    • Reputation/Brand Advisory
    • Thought Leadership
    • Message/Content Strategy
    • SEO/AI Optimization
    • Cross-channel Planning
  • Attribution
    • Analytics & Attribution
    • Dashboard Development
    • API & Workflow Automation
  • Industry
    • Government Contrators
    • Early Stage & Startups
    • Home Services
    • Associations
  • Contact Us

account based marketing (ABM)

Focus deeper. Engage smarter. Win bigger.

ABM flips the funnel focusing on the few accounts that matter most, not the many who might. At Capital Interactive, we help you zero in on high-value prospects with personalized campaigns that align sales and marketing from the first touch to closed deal. It's not just lead gen—it’s strategic growth, one relationship at a time.

ABM Strategy & Target Account Planning

We work with your sales and marketing teams to identify and prioritize the accounts that drive the most impact based on intent signals, deal size, fit, and readiness.

Audience Insights & Personalization Frameworks

Using firmographics, behavior, and stakeholder mapping, we build segmentation models and personalization layers that speak to each account’s specific needs.

Multi-Touch Campaign Development

We develop integrated, cross-channel campaigns, from email and LinkedIn to direct mail and custom landing pages, customized to individual accounts or clusters.

Sales Enablement & Alignment

We create toolkits, messaging guides, and cadence plans so sales teams can follow up with context, relevance, and timing that mirrors the marketing flow.

ABM Tech Integration & Orchestration

We configure your platforms (e.g., HubSpot, Salesforce, 6sense, Terminus) for efficient targeting, tracking, and delivery across accounts and roles.

Pipeline Measurement & Expansion

We go beyond clicks—tracking account engagement, velocity, and influence to measure ROI and surface new opportunities within key organizations.

Why Brands Choose Us

Results We’ve Delivered

Results We’ve Delivered

  • Account-Centric Thinking: Every tactic is tailored to your target list and sales priorities.
  • Sales-Aligned Execution: Built hand-in-hand with your revenue team and not in a silo.
  • Creative & Strategic: Our campaigns are bold enough to stand out, and smart enough to convert.
  • Flexible Tiers: We support 1:1, 1:few, or 1:many ABM strategies depending on your goals and resources.

Results We’ve Delivered

Results We’ve Delivered

Results We’ve Delivered

  • 40% lift in engagement from Tier 1 accounts within the first campaign cycle
  • 3x higher opportunity conversion rate vs. standard demand gen
  • Enabled sales team with custom messaging playbooks across 5 key verticals
  • Delivered 7-figure pipeline impact from ABM pilot in under 120 days

Market to the Accounts That Matter

Want to create momentum with the prospects that move your business forward?

Schedule a Time

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