A brand is more than a logo—it’s how you look, speak, and show up across every touchpoint. At Capital Interactive, we create brand and style guidelines that provide structure without stifling creativity. Whether you’re launching a new identity or refining an existing one, we develop the rules and resources your teams need to deliver a consistent, compelling brand experience—everywhere.
We define your brand’s visual elements—from logos, colors, and typography to image treatments and graphic styles—so your identity is flexible, memorable, and cohesive.
We capture how your brand sounds with tone, personality, key phrases, and value props built for internal and external use across marketing, sales, and leadership.
We create scalable, easy-to-use style guides for digital, print, social, and video so designers, writers, and vendors all follow the same playbook.
We develop branded templates (e.g., pitch decks, email headers, social graphics) that empower your teams to produce on-brand content with speed and confidence.
We document guidance on usage, approval workflows, and brand do’s and don’ts and provide training sessions to ensure organization-wide adoption.
For larger organizations, we build centralized, cloud-based brand hubs to store your assets, templates, and updates—so nothing gets lost in translation.